manifesto

care has a beginning, a middle, and a new beginning.

We call it eco-innovation: Brazilian biodiversity, science made here, and publicly assumed commitments — including those still under construction.

in short

the numbers we assume.

Do not round up. What is still being audited appears as is, further below.

100%

of ingredients with mapped and responsible sourcing.

+70%

of the ingredients are of natural origin.*

5 of 7

Brazilian biomes present in the first formulas.

91%

of the ingredients are produced in Brazil with national technology.

2 to 1

for every bottle we put into the world, we recycle two.

50%

of the packaging is biodegradable.

*Percentages applied to all plant-based and cultivable ingredients used by the brand.

the story in a comic strip

Our story fits in a comic strip.

From the first ingredient to the final destination. Drag, use the arrows or let it run automatically.

Tirinha ilustrada da Jardim Brasil: do primeiro ingrediente ao último destino

drag the comic strip

circular bioeconomy

We thought of the end from the beginning.

The circular bioeconomy values every natural resource with intelligence and responsibility. At Jardim Brasil, this becomes a practical choice: we consider the final destination from the very beginning — from the selection of raw materials to the way we communicate.

  • Brazilian biodiversity ingredients, with traceable origin.
  • Multifunctional formulas that do more and last longer.
  • Packaging that returns to the system: mono-material, PCR, and biodegradable.
  • Accessories made from discarded material.
Brazilian biodiversity raw material in natural light

inside

the entire chain has a face and an address.

Photos of the operation, partnerships, and tests — no stock images.

the standing forest

the standing forest

The Amazon. It is the source of the açai, guarana, and butters in the serum-cream.

from the stream to Formula 1

from the stream to Formula 1

Açaí harvest, on the journey from tree to product.

the test that proves

the test that proves

We measure physiological and neurological reactions before, during, and after use.

close partnership

close partnership

Most of our supply chain consists of Brazilian companies founded and managed by Brazilians.

happy and well-cared for people

happy and well-cared for people

Because well-cared-for people take care of the planet.

logistics also counts

logistics also counts

90% of our direct suppliers are Brazilian. The entire supply chain is domestic.

The captions are editable directly in the theme editor.

public engagements

more than a word, sustainability is an attitude.

Ten pillars, goals with deadlines, and the outcome of each—including when the outcome is still being assessed.

Responsible Sourcing: 100% of raw materials certified as wood and wood products throughout the operation's lifespan.

Target: 100% (2025)

Origin of raw materials: at least 90% by weight of all inputs from renewable, responsible, and biodegradable sources by 2030.

Target: under review (disclosure in 2026).

Brazilian origin of inputs: a minimum of 90% of all inputs by weight, with 100% of the value chain present in Brazil.

Result: pending (disclosure in 2026).

Brazilian origin of services: a minimum of 90% of all services by number, with 100% of the value chain present in Brazil.

Result: pending (disclosure in 2026).

GHG Emissions: Map 100% of our value chain emissions (cradle-to-cradle) by 2027.

Result: In progress (disclosure in 2026).

GHG Emission Reduction: Neutralize the company's carbon emissions by 2028 through offset actions such as tree planting or support for renewable energy projects.

Result: Begins after measurement in 2027.

Recycling: to have a minimum of 200% packaging compensation in recycling.

Result: pending (Pólen is our contracted partner to compensate, in 2026, 200% of what was emitted in 2025).

Biodegradability: to have at least 80% of all plastic inputs by weight in the supply chain be biodegradable.

Result: pending.

Zero microplastics: to have 100% of plastics in the supply chain without microplastic generation by 2030.

Result: depends on science and innovation still under development.

Vegan products: 100% of our products are certified vegan.

Target: 100% (2025)

Not tested on animals: no ingredients in our supply chain will be tested on animals at any point during operation.

Target: 100% (2025)

Reduce formula usage: reduce water usage in products by at least 20% (weighted average by weight produced) by 2030.

Result: being structured.

Social impact: establish proven social impact partnerships in communities in three of the six terrestrial biomes by 2030.

Result: structuring.

Business partners: 100% of our business partners and value chain following ethical labor and environmental practices.

Result: 100% (2025)

Well-being as part of beauty: all formulas tested by neuroscience, with aromas and textures designed for each sensation.

Result: structuring.

Open innovation: establish partnerships with 3 Brazilian biotechnology and nanotechnology companies by 2030, focused on sustainable inputs from national biodiversity.

Outcome: in progress.

Scientific communication: publish every two years an innovation report with research results, clinical studies, and sustainability advancements, in accessible language.

Outcome: in progress.

Ethno-cultural representation: ensuring ethno-racial and regional representation across all company fronts (communication, team, suppliers, and partners).

Result: being assessed.

Gender equity: guaranteeing balance and equity between genders in all spheres of Jardim Brasil—from leadership to partnerships in the value chain.

Result: being structured.

We update this page as we gather the indicators. What depends on science yet to be developed is marked as such.

transparency is a commitment

certifications that ensure care.

Each ingredient has a known origin, validated naturalness, and respects Brazilian biodiversity.

FSC®

FSC®

Wood and derivatives with certified responsible management throughout the operation.

Pollen

Pollen

Partner contracted to offset 200% of the packaging we put into the world through recycling.

We are structuring an open dashboard with data from our production chain.

Sustainability is a daily build.

Every choice leaves a trace. Thank you for walking with us. More than informing, we invite you to be a part: at flore.SER you reap rewards and help cultivate an ecosystem of care — for the planet, for your skin, and for the present moment.