The science of emotions and the power of connections

For a long time, the role of emotions has been increasingly considered important in the relationship between brands and people. Truly attentive companies seek to create deep connections with their audiences, adding value and authenticity to what they offer.
And to better understand these connections, there is a science—or rather, neuroscience!

Consumer neuroscience seeks to unravel the reactions and emotions that arise when we are exposed to certain stimuli—such as communication, a scent, or an image. These studies help companies develop products that generate positive emotional responses and more meaningful experiences.

Neuroscience vs. traditional research: what's the difference?

According to Airton Rodrigues, from the Consumer Neuroscience Studies Center (NENC), the essential difference lies between emotions and feelings:

“Feelings are evaluations of our emotions and are at a conscious level. Emotions, on the other hand, are involuntary reactions of our nervous system at an unconscious level.”

This means that neuroscience is capable of identifying true emotional reactions, often invisible to traditional research methods, revealing what truly awakens connection and pleasure in people.

📺 Watch the full conversation between Bruna Mendonça, founder of Jardim Brasil, and Airton Rodrigues on YouTube:
👉 https://www.youtube.com/live/cMOanUnVXV8

Scents that awaken emotions: the touch of neuroscience in cosmetics

When it comes to cosmetics, neuroscience shows that aromas have a direct power over the emotional brain. Fragrance molecules enter through the nose and bind to neurotransmitters, causing immediate sensations of pleasure, calm, or energy.

Think: what do you feel when you perceive the smell of wet earth, the aroma of a flower, or fresh coffee?
These simple stimuli awaken positive emotions and transform the day.

Jardim Brasil, in partnership with NENC, applied scientific neuroscience tests to ensure that each aroma of its products inspires real and measurable feelings of well-being.

 Caring for the skin is also caring for the soul

What does it mean to be happy? What is it to feel good?
For us, happiness is in small gestures—a hug, good music, an aroma that transports us to affective memories.

Our purpose with the skincare line was to create self-care moments that nourish body and mind.

“Whenever I was going to apply a cream or have a moment for myself, I noticed that the aroma made everything more pleasurable. It made me enjoy every minute more.” — Bruna Mendonça

Our products and the emotions they inspire

Each Jardim Brasil formula combines natural active ingredients from Brazilian biodiversity with neuroscience applied to well-being.
The result is a 100% vegan, natural, and emotionally connected line.

• • Cleansing Oil: with passion fruit oil, relaxes and brings a feeling of joy.

  • Cleansing Gel: with green tea, promotes balance and relaxation.

  • Young Skin Serum-Cream: with apple aroma, brings mental calm.

 Science and sustainability are fundamental pillars of Jardim Brasil.
Our products are developed with active ingredients from Brazilian biomes, obtained responsibly and circularly, and scientifically tested to promote skin health and emotional well-being.

Want to discover more about our natural active ingredients and formulas?
Explore the science behind Jardim Brasil