Where do the cosmetics we use every day come from?
Have you ever stopped to think about how the cosmetics we use daily are made? In recent years, consumers have become increasingly concerned about the origin of ingredients, production processes, and the environmental impact of brands.
And the numbers confirm this trend: According to Market Glass, the global vegan cosmetics market is expected to exceed US$21 billion by 2027. In Brazil, 96% of female consumers value vegan, natural, and cruelty-free products.
This change in behavior is greatly boosted by biotechnology, which combines science and sustainability to create effective and responsible products. Today, we're going to talk about this transformation — and an inspiring story.
What is biotechnology?
Biotechnology might seem distant, but it's more present in your daily life than you might imagine. Think of sourdough bread — it's a perfect example of biotechnology!
Simply put, biotechnology uses biological systems and living organisms to develop or improve products, harnessing the power of nature to generate effective solutions. Today, it's present in sectors like agriculture, biofuels, food, and cosmetics.
In the beauty industry, this science directly connects to sustainability: it reduces the use of synthetic ingredients, minimizes the environmental impact of production, favors the development of biodegradable and ecological packaging, and values biodiversity and natural processes.
Apoena: Brazil's first cosmetic biotech company
It was with all this in mind that Patrícia and Bruno, a couple driven by innovation and purpose, asked themselves a powerful question: “When is a product truly sustainable?”
From this concern, Apoena was born, the first Brazilian biotech company 100% dedicated to creating sustainable ingredients for the cosmetic industry.
At Apoena, everything begins with sustainable bioprospecting — the search for microorganisms with biotechnological potential in ecosystems rich in biodiversity, always respecting the environment and with authorization from the Ministry of Environment. One of the most inspiring projects takes place in the so-called "Blue Amazon," a marine biome of immense natural wealth.
The partnership between Jardim Brasil and Apoena: science and purpose
When we met Apoena, it was love at first sight. We share the same values: sustainability, science, innovation, and positive impact.
That's why we found in them the ideal partner to develop one of Jardim Brasil's most special formulas: the Facial Cleansing Gel, with the biosurfactant Ramnocare, a natural and biotechnological ingredient that represents a true (r)evolution in skin care.
Biosurfactant: the high-performance natural active ingredient
But what exactly is a biosurfactant (or Ramnocare)?
It's an ingredient obtained from microorganisms, with excellent cleansing capabilities and biological properties that make it more sustainable and safer for the skin and the planet.
Apoena highlights its main benefits:
• Antioxidant action: reduces the production of free radicals.
• Preserves the skin's natural hydration.
• Provides gentle and effective cleansing, without irritating or drying.
In Jardim Brasil's Cleansing Gel, Ramnocare combines with 100% natural ingredients from the Atlantic Forest and Caatinga, such as ginger and juá extract, creating a delicate foam and a unique sensory experience with a green tea aroma.
Biotechnology: the sustainable future of beauty
Knowing that it's possible to create highly effective and sustainable products is what drives Jardim Brasil. Biotechnology shows us that beauty can — and should — go hand in hand with environmental responsibility.
This is the essence of our partnership with Apoena: uniting science and nature to care for the skin, soul, and planet.
Want to know more about biotechnology in cosmetics? Watch the full chat between Patrícia, Bruno, and Bruna Mendonça at Jardim Brasil's Gazebo.
